Useful notes
Business Tools
Asana - Project management that keeps everything on track and clients informed. I use Asana to break down complex website builds and marketing campaigns into clear milestones, assign deadlines, and provide real-time updates. No more wondering where your project stands.
Microsoft Excel - The unsung hero of business analysis. I use Excel to track campaign performance, analyze customer data, create forecasts, and present insights that drive smart business decisions. Sometimes the simplest tools are the most powerful.
PowerPoint - Clear communication wins clients. I create compelling presentations that explain complex digital strategies in simple terms, showcase results with visual impact, and help business owners understand exactly how their investment translates into growth and profit.
Website Building & Design
Squarespace - My preferred platform for small businesses because it combines stunning design templates with powerful built-in features. No coding required, yet flexible enough for customization. Perfect for businesses wanting professional results without technical complexity or ongoing maintenance headaches.
WordPress - When clients need advanced functionality or complete design freedom, WordPress delivers. It's the world's most popular CMS for good reason - unlimited customisation potential, thousands of plugins, and complete control over every aspect of your website's performance.
SEO & Analytics
SEMrush - The ultimate SEO toolkit that reveals exactly what your competitors are doing right. I use it to find profitable keywords, track rankings, audit technical issues, and uncover content opportunities that drive real organic traffic growth for your business.
Google Search Console - Google's free gift to website owners that most businesses ignore. It shows exactly how Google sees your site, which pages need attention, and what search terms bring visitors. Essential for maintaining healthy search engine relationships.
Google Analytics - Numbers don't lie, and Analytics reveals the truth about your website visitors. I use it to identify which pages convert best, where visitors drop off, and which marketing channels deliver your highest-value customers.
E-commerce & Marketing
Google Merchant Centre - For product-based businesses, this is where the magic happens. It connects your inventory to Google Shopping, making your products visible when customers are actively searching to buy. Higher visibility equals more sales opportunities.
Google Ads - When organic growth isn't fast enough, paid advertising delivers immediate results. I create targeted campaigns that reach your ideal customers at the exact moment they're searching for your products or services. Every dollar tracked and optimized.
Elfsight - Simple yet powerful widgets that add functionality without technical complexity. From customer reviews to social media feeds, Elfsight tools enhance user experience and boost conversions with just a few clicks. Perfect for Squarespace sites.