Ollie Limpkin, B2B Digital Marketing Consultant.
Commercial experience. Digital expertise. One objective: growth.
I’m Ollie Limpkin, an independent digital growth consultant helping established UK businesses get more from their websites, search visibility and digital marketing. My background is slightly different from most people working in digital.
I didn’t start my career in an SEO agency or learn business through marketing campaigns. I spent more than 20 years running, growing and leading businesses, from hands-on management through to board level before focusing that commercial experience on digital growth.
That matters because I look at websites, SEO, Google Ads and marketing through the eyes of a business owner, not simply a marketer.
Traffic is useful. Rankings are useful. Clicks are useful. But ultimately, they have to contribute to enquiries, customers, revenue and profitable growth.
Ollie Limpkin at a glance
Independent B2B Digital Marketing Consultant
Based in Worcestershire, working across the UK
25+ years' commercial experience
15+ years working with websites and digital marketing
Specialisms: SEO, PPC, websites, CRO, digital strategy and AI visibility
Focus: Established UK SMEs
Founder/Managing Director: Midlands Digital
Squarespace Circle Gold partner
Semrush accredited partner
Member of Hereford and Worcestershire Chamber of Commerce
Writer of The Digital Debrief
From running businesses to growing them online
Before becoming a digital consultant, I spent decades working inside businesses.
I’ve been responsible for people, budgets, sales, marketing, operations and commercial performance. I’ve helped build and scale businesses, worked within multi-million-pound operations and experienced the realities of growing companies where decisions have consequences beyond a marketing dashboard.
That commercial background shapes how I work today. When I look at a website, I’m not just asking whether it looks good. I’m asking:
Who are we trying to attract? Why should they choose this business? How are they going to find it? What will persuade them to enquire? What is that enquiry worth? And where should the business invest its next pound?
That is digital growth as I see it.
15+ years working in websites and digital marketing
Alongside my wider commercial career, I’ve spent more than 15 years building websites and working with businesses on their digital presence.
Over that time, I’ve worked across website design, SEO, Google Ads, conversion optimisation, content, analytics, user experience and digital strategy. I’ve built and managed websites, launched campaigns, improved search visibility and helped businesses turn underperforming digital activity into something commercially useful.
Today I bring those disciplines together rather than treating them as separate services. Because they aren't separate. A business can rank brilliantly and have a website that doesn't convert. It can have a beautiful website nobody finds. It can spend thousands on Google Ads sending expensive traffic to the wrong page.
And it can have plenty of data without anyone turning that data into a sensible commercial decision. My job is to look at the whole picture.
Helping established SMEs grow
I predominantly work with established owner-managed businesses and SMEs across the UK. They tend to have a functioning business, an existing customer base and something genuinely good to sell — but their digital presence isn't performing at the level the business itself deserves.
Sometimes the website is the problem. Sometimes it's SEO. Sometimes paid advertising isn't working. Sometimes the positioning is wrong. And quite often, it's a combination of several small problems that have accumulated over time because different agencies, freelancers and internal teams have each looked after their own little piece of the puzzle.
I help join those pieces together.
25+ years in business, not just marketing.
1999–2005: Infosigns
Studio Manager → Office Manager
I started in the signage and graphics industry, progressing from studio management into operational responsibility.
2005–2008: Infosigns
National Key Account Manager
Moved into commercial sales, managing major customer relationships nationally.
2008–2016: Essential Supply Products (now Lucart)
Regional Sales Manager → Head of Sales (UK & Ireland)
Eight years progressing through regional to senior sales roles, ultimately leading UK and Ireland sales.
2016–2019: Finedrop Business Services
Director
Moved from senior sales leadership into running a business at director level.
2017–2020: StickersandDeals.co.uk
Director
Built and operated an ecommerce business alongside other commercial interests.
2019–2022: Red-Penguin Group
Director
Three years at director level, further developing experience in business growth, operations and commercial management.
2020–2023: AT&F Solutions - ClickHSE
Director
Led the business development for almost four years, combining commercial leadership with increasingly digital-led growth leading to business sale via Private Equity purchase.
2024: Learndirect
Managing Director, B2B
Returned to a senior operational and commercial leadership role. post acquisition of AT&F Solutions.
2024–Present: Midlands Digital
Managing Director
Helping SMEs improve their websites, search visibility, advertising and wider digital marketing performance.
2025: Learndirect
Business Consultant
Provided business consultancy following the earlier Managing Director role.
2026–Present: FeedbackFlows
Director
Director of a technology business alongside Midlands Digital.
What I actually do today
My work covers the areas that have the greatest influence on a company's digital performance, including:
Digital growth strategy
Website strategy, design and optimisation
Search engine optimisation (SEO)
Google Ads and paid search
Conversion rate optimisation (CRO)
User experience and customer journeys
Content and messaging
Analytics and performance measurement
Digital audits and investment planning
AI search visibility and the changing way customers discover businesses
Sometimes that means identifying what a business should do next. Just as importantly, sometimes it means identifying what it should stop doing. I don't believe businesses need more digital marketing for the sake of it. They need the right activity, in the right order, with a commercial reason behind it.
Independent advice, not an agency sales pitch
I work independently and that distinction is important.
My recommendations aren't dictated by which department needs work, which service carries the best margin or which platform an agency happens to specialise in. If SEO is the biggest opportunity, I'll say so. If the website needs rebuilding before another pound is spent on advertising, I'll say that. If the existing website is perfectly adequate and replacing it would be a waste of money, I'll say that too.
And if something isn't worth doing at all, I'd rather tell you than sell it to you. Recommendations can be implemented by me, your existing suppliers, your internal team or somebody completely different. The objective is to identify the right commercial decision first.
Experience backed by results
Over the years I've worked with businesses across manufacturing, construction, home improvement, professional services, e-commerce, leisure and specialist B2B sectors.
The work varies, but the objective rarely does: make digital activity contribute more to the business.
That might mean increasing qualified enquiries, improving organic search visibility, reducing wasted advertising spend, increasing conversion rates, repositioning an established business or rebuilding a website that has become a barrier to growth. You can see examples of the businesses I've worked with and the results achieved in my Case Studies.
My approach to digital growth
I don't believe there is a magic marketing channel. And I don't believe businesses should blindly chase whatever happens to be fashionable in digital marketing this year.
Good digital growth usually comes from getting the fundamentals right. Understand the customer. Create a strong proposition. Make the business easy to find. Give people a reason to choose it. Remove friction from the journey. Measure what happens. Then keep improving it.
SEO, PPC, websites, content, CRO, social and AI visibility are simply tools within that process. The strategy comes first.
Why businesses work with me
Clients aren't hiring another large digital agency.
They're hiring me. They get direct access to someone who understands both the commercial realities of running a business and the increasingly complicated digital landscape businesses have to operate within. No account manager. No junior team hidden behind a senior salesperson. No predetermined package of marketing activity.
Just independent thinking about where you are, where the opportunities are and what I'd do next if it were my business.
Start with an independent look at your digital presence
If you're running an established business and suspect your website or digital marketing should be delivering more than it currently is, that's exactly the problem I help solve. You don't necessarily need a new website. You don't necessarily need more SEO. And you certainly don't automatically need to spend more money on advertising.
First, you need to understand what's holding growth back and where the biggest opportunities actually are.
That’s where I start.