Most micro-business owners haven't looked at their own website with fresh eyes in months. Meanwhile, it's been quietly underperforming. Here's a 30-minute audit you can do this afternoon, with five practical fixes most owners can implement themselves this week.

Most successful businesses start with a DIY website, and that's the right call. But DIY is a phase, not a destination. Here are the five signs you've reached the end of it, plus an honest look at what a professional website actually costs to bring in.