INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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Five signs you’ve outgrown your DIY website (and what to do about it)
Most successful businesses start with a DIY website, and that's the right call. But DIY is a phase, not a destination. Here are the five signs you've reached the end of it, plus an honest look at what a professional website actually costs to bring in.
Why most SME websites fail and the simple fix nobody talks about
A small business website is a product, not a project. The build is one side of the coin. The ongoing work is the other. Most owners pay for one and wonder why they don't get the other. Here's the mental model that fixes it.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.