A Google Business Profile is the highest-return thing a micro-business owner can do this week. It's free, it takes 20 minutes, and for most owners it brings in more enquiries than the website itself. Here's the proper guide to setting yours up.

Most micro-business owners haven't looked at their own website with fresh eyes in months. Meanwhile, it's been quietly underperforming. Here's a 30-minute audit you can do this afternoon, with five practical fixes most owners can implement themselves this week.