CFM North East

Taking 25 Years of Cleaning Machinery Expertise Nationwide

When CFM North East's management team approached us, they had over two decades of industry expertise and a reputation for honest, reliable service. What they lacked was the digital presence to match. Despite being specialists in industrial cleaning machinery and ATEX-rated vacuums, their online visibility wasn't delivering the steady flow of leads their experience deserved.

This meant facilities managers and operations teams searching for scrubber dryers, industrial vacuums, and specialist ATEX equipment were finding competitors instead, while CFM's wealth of knowledge remained largely undiscovered beyond their existing network.

We worked with CFM North East to develop a full-service digital marketing strategy focused on two priorities: optimising their website to convert visitors into enquiries, and building national SEO strength to capture searches across the UK. Our team restructured their website around clear product categories and service pages, each crafted to answer the specific questions buyers ask when sourcing cleaning machinery.

The optimised platform now showcases their complete range from scrubber dryers to specialist ATEX industrial vacuums, with content that demonstrates CFM's genuine expertise in dust classifications, zone ratings, and compliance requirements.

The results are building steadily as the SEO strategy beds in. CFM North East is now competing for national search terms that previously went to larger competitors, with enquiries coming from businesses across the country rather than just their North East heartland.

Today, CFM North East has the digital foundation to support their next chapter of growth, with a website and SEO strategy designed to keep delivering qualified leads for years to come.