Micro-business owners are getting more sophisticated. They're moving from "throw money at the symptom" to "fix the underlying business." Here are the four signals I'm seeing in real time, and what they add up to.

Every SME owner I speak to is under-pricing. Most of them know it. Most of them are scared to do anything about it. Here's the truth nobody mentions: you lose fewer customers than you think, and the ones you lose are usually the ones you should have lost.