Every SME owner I speak to is under-pricing. Most of them know it. Most of them are scared to do anything about it. Here's the truth nobody mentions: you lose fewer customers than you think, and the ones you lose are usually the ones you should have lost.

If you run a small business and you write your own sales emails, this one’s for you. It’s a tiny change, it costs nothing, and in my experience it’s one of the highest-impact tweaks you can make to your outreach.