INSIGHTS
The Digital Debrief.
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A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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You didn't do marketing, you did activity.
Next time you catch yourself, or hear someone else, say "we tried marketing and it didn't work," here are the three questions you really need to be asking.
Your marketing hire didn't fail. Your setup probably did.
If you've let a marketing person go in the last few years, convinced they didn't work out, it's worth asking an uncomfortable question: were they actually the problem, or were they a junior asked to be a director, with no direction, getting overruled, and never really given a chance?
I used to track 30 KPIs. Now I track three. Here's what changed.
After years of tracking every KPI under the sun, I archived the spreadsheet and committed to just three numbers. One for customers, one for recurring revenue, one for everything else. Here's why less measurement led to better decisions, and the simple framework I use each week.
Something’s shifting in the micro-business world
Micro-business owners are getting more sophisticated. They're moving from "throw money at the symptom" to "fix the underlying business." Here are the four signals I'm seeing in real time, and what they add up to.
How to put your prices up without losing customers
Every SME owner I speak to is under-pricing. Most of them know it. Most of them are scared to do anything about it. Here's the truth nobody mentions: you lose fewer customers than you think, and the ones you lose are usually the ones you should have lost.
Nobody’s coming to save you
Every SME owner is quietly waiting for something. The big client. The breakthrough. The lucky break. The honest truth is that almost none of those things arrive. The business you've got is the business you build, week by week, with the work in front of you.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.