INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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How my wife built a niche business with global authority from our kitchen table
A few years ago my wife decided to take her equine massage practice seriously. The conversation that followed happened, naturally, at our kitchen table. What she built next is a case study in why niche wins, why teaching beats selling, and why some YouTube channels are better off un-monetised.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.