INSIGHTS
The Digital Debrief.
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A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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I used to track 30 KPIs. Now I track three. Here's what changed.
After years of tracking every KPI under the sun, I archived the spreadsheet and committed to just three numbers. One for customers, one for recurring revenue, one for everything else. Here's why less measurement led to better decisions, and the simple framework I use each week.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.