INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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Why your About page matters more than your homepage
The homepage gets the visit, but the About page gets the decision. By the time someone clicks About, they're past curiosity and into evaluation. Here's why most micro-business About pages are quietly losing customers, and how to fix yours this afternoon.
The 30-minute website audit: five things quietly costing you customers
Most micro-business owners haven't looked at their own website with fresh eyes in months. Meanwhile, it's been quietly underperforming. Here's a 30-minute audit you can do this afternoon, with five practical fixes most owners can implement themselves this week.
The one-line change that transformed my sales email reply rate
If you run a small business and you write your own sales emails, this one’s for you. It’s a tiny change, it costs nothing, and in my experience it’s one of the highest-impact tweaks you can make to your outreach.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.