A Google Business Profile is the highest-return thing a micro-business owner can do this week. It's free, it takes 20 minutes, and for most owners it brings in more enquiries than the website itself. Here's the proper guide to setting yours up.

Most micro-business owners haven't looked at their own website with fresh eyes in months. Meanwhile, it's been quietly underperforming. Here's a 30-minute audit you can do this afternoon, with five practical fixes most owners can implement themselves this week.

A few years ago my wife decided to take her equine massage practice seriously. The conversation that followed happened, naturally, at our kitchen table. What she built next is a case study in why niche wins, why teaching beats selling, and why some YouTube channels are better off un-monetised.

Just launched is a new website for Madresfield Club, the social club in Madresfield Village near Malvern.