INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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Setting up your Google Business Profile properly in 20 minutes.
A Google Business Profile is the highest-return thing a micro-business owner can do this week. It's free, it takes 20 minutes, and for most owners it brings in more enquiries than the website itself. Here's the proper guide to setting yours up.
Why your About page matters more than your homepage
The homepage gets the visit, but the About page gets the decision. By the time someone clicks About, they're past curiosity and into evaluation. Here's why most micro-business About pages are quietly losing customers, and how to fix yours this afternoon.
How my wife built a niche business with global authority from our kitchen table
A few years ago my wife decided to take her equine massage practice seriously. The conversation that followed happened, naturally, at our kitchen table. What she built next is a case study in why niche wins, why teaching beats selling, and why some YouTube channels are better off un-monetised.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.