INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
Read article →
I used to track 30 KPIs. Now I track three. Here's what changed.
After years of tracking every KPI under the sun, I archived the spreadsheet and committed to just three numbers. One for customers, one for recurring revenue, one for everything else. Here's why less measurement led to better decisions, and the simple framework I use each week.
Nobody’s coming to save you
Every SME owner is quietly waiting for something. The big client. The breakthrough. The lucky break. The honest truth is that almost none of those things arrive. The business you've got is the business you build, week by week, with the work in front of you.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.