INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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How to convince a florist to use your digital services.
Just make something special to show them first.
I used to track 30 KPIs. Now I track three. Here's what changed.
After years of tracking every KPI under the sun, I archived the spreadsheet and committed to just three numbers. One for customers, one for recurring revenue, one for everything else. Here's why less measurement led to better decisions, and the simple framework I use each week.
Five signs you’ve outgrown your DIY website (and what to do about it)
Most successful businesses start with a DIY website, and that's the right call. But DIY is a phase, not a destination. Here are the five signs you've reached the end of it, plus an honest look at what a professional website actually costs to bring in.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.