The homepage gets the visit, but the About page gets the decision. By the time someone clicks About, they're past curiosity and into evaluation. Here's why most micro-business About pages are quietly losing customers, and how to fix yours this afternoon.

Micro-business owners are getting more sophisticated. They're moving from "throw money at the symptom" to "fix the underlying business." Here are the four signals I'm seeing in real time, and what they add up to.

A small business website is a product, not a project. The build is one side of the coin. The ongoing work is the other. Most owners pay for one and wonder why they don't get the other. Here's the mental model that fixes it.