GET THE COMMERCIAL INTELLIGENCE YOUR BUSINESS NEEDS TO GROW
Digital Optimisation Audit.
A comprehensive, independent review of your entire digital performance. You’ll get clarity on what’s working, what’s not and where your biggest opportunities for growth are.
£2,950 + VAT
Includes analysis, prioritised 90-day optimisation roadmap and management presentation.
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Comprehensive 7-area analysis
Prioritised by commercial impact and effort
Clear recommendations and next steps
Management presentation and walkthrough
90-day action plan to drive results
A COMPLETE REVIEW ACROSS SEVEN CRITICAL AREAS
I look at the full picture.
Most business focus on one area of digital. I examine everything that impacts your ability to attract, convert and retain more customers to find out what's working, what's wasting money and where your biggest opportunities for growth are.
By independently examining your entire digital presence to identify where you're losing visibility, enquiries and revenue, you will be able to take action to improve your digital channels quickly.
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Can customers find you? I look at SEO, local search, indexation, AI citations and discoverability.
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Do they immediately understand what you do? I look at messaging, proposition, and differentiation.
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Does your website turn attention into action? I look at UX, content, CTAs and friction.
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Are your channels efficient? I look at Google Ads, Meta, organic, social and more.
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Can we see what’s producing revenue? I look at tracking, attribution and reporting.
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What happens are someone enquires? I look at process, speed and lead nurturing.
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Where are your competitors beating you and where can you win. I look at what they are doing, how they are performing and how they got there.
This is not another report that sits in a drawer.
The objective isn't to produce a long list of everything that could theoretically be improved. I'll identify the opportunities that matter, prioritise them by commercial impact and effort, and turn them into a practical 90-day optimisation roadmap.
Digital Optimisation Audit
Your complete digital growth assessment across all seven audit areas.
Opportunity Priority Matrix
Every major opportunity discovered ranked by potential impact and effort.
Commercial Recommendations
Clear recommendations on what to fix, change, stop or invest more in.
Management Presentation
A 60-90 minute session where I personally take you through the findings.
90-Day Optimisation Roadmap
A prioritised plan that your team, existing suppliers or I can implement.
DIGITAL EXPERTISE. COMMERCIAL THINKING.
Your digital marketing, looked at through a commercial lens.
I came to digital after more than 25 years of running and growing businesses, from management through to director and board level. That experience shapes how I approach digital optimisation today.
I'm less interested in vanity metrics and marketing activity for the sake of it. I want to know what's generating opportunities, what's wasting money, where customers are being lost and what will make the biggest difference to the business.
I don't represent an SEO, web or advertising channel, so I don't begin with a predetermined solution. I look at the complete picture and recommend what I believe will make the greatest commercial difference.
Sometimes that's better visibility. Sometimes it's fixing a website that isn't converting. It might be wasted advertising spend, poor positioning, weak follow-up or simply that several individually good pieces of digital marketing aren't working together.
The Digital Optimisation Audit gives you an independent view of the whole picture, and a clear, commercially focused plan for what to do next.
CASE STUDY - APEX CANOPIES
From zero eCommerce sales to 600+
See what happens when the right problems get fixed.
The problem
Apex Canopies came to me with an established eCommerce website for the direct-to-consumer arm of its manufacturing business. After two years, the site was attracting very little organic traffic and generating virtually no eCommerce sales.
What I found
A full digital optimisation audit of their online presence uncovered a combination of problems. The website made it unnecessarily difficult for customers to find and buy products, while technical and structural issues meant Google wasn't properly indexing the site leaving a significant volume of relevant consumer searches untapped.
What changed
With problems running throughout the existing site, fixing them individually would have been slower and less effective than starting again. I recommended a complete rebuild, which was delivered over the following eight weeks.
Once launched, we implemented proper Google Analytics and Search Console tracking, followed by a targeted content and SEO strategy to accelerate organic visibility. Google Merchant listings were introduced alongside this to increase product exposure further.
The result was a website that went from generating virtually no eCommerce business to becoming an established direct-to-consumer sales channel.
200+
First Page Google positions
331%
Year-on-Year Traffic Increase
600+
eCommerce Orders Secured
Think your digital marketing should be working harder?
If you're investing in your website, SEO, advertising or digital marketing but aren't confident everything is working together, let's talk.
£2,950 + VAT. Includes full analysis, roadmap and management presentation