INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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Your website’s job has changed. Here’s what it actually needs to do now.
AI Overviews now appear on 40% of Google searches and click-through rates have collapsed. The internet your customers use isn't the one your website was built for. Here's the strategic and practical playbook for what a small business website actually needs to do now.
Something’s shifting in the micro-business world
Micro-business owners are getting more sophisticated. They're moving from "throw money at the symptom" to "fix the underlying business." Here are the four signals I'm seeing in real time, and what they add up to.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.