INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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You didn't do marketing, you did activity.
Next time you catch yourself, or hear someone else, say "we tried marketing and it didn't work," here are the three questions you really need to be asking.
How my wife built a niche business with global authority from our kitchen table
A few years ago my wife decided to take her equine massage practice seriously. The conversation that followed happened, naturally, at our kitchen table. What she built next is a case study in why niche wins, why teaching beats selling, and why some YouTube channels are better off un-monetised.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.