If you run a small business and you write your own sales emails, this one’s for you. It’s a tiny change, it costs nothing, and in my experience it’s one of the highest-impact tweaks you can make to your outreach.

Every SME owner is quietly waiting for something. The big client. The breakthrough. The lucky break. The honest truth is that almost none of those things arrive. The business you've got is the business you build, week by week, with the work in front of you.