INSIGHTS
The Digital Debrief.
Featured article:
A billion people a month are now searching Google with AI. If you're not being cited, you're not being found.
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The one-line change that transformed my sales email reply rate
If you run a small business and you write your own sales emails, this one’s for you. It’s a tiny change, it costs nothing, and in my experience it’s one of the highest-impact tweaks you can make to your outreach.
Nobody’s coming to save you
Every SME owner is quietly waiting for something. The big client. The breakthrough. The lucky break. The honest truth is that almost none of those things arrive. The business you've got is the business you build, week by week, with the work in front of you.
Is your business better than your marketing makes it look?
I help established businesses fix their positioning, messaging and digital presence so more of the right customers find them and choose them.