A Google Business Profile is the highest-return thing a micro-business owner can do this week. It's free, it takes 20 minutes, and for most owners it brings in more enquiries than the website itself. Here's the proper guide to setting yours up.

The homepage gets the visit, but the About page gets the decision. By the time someone clicks About, they're past curiosity and into evaluation. Here's why most micro-business About pages are quietly losing customers, and how to fix yours this afternoon.

AI Overviews now appear on 40% of Google searches and click-through rates have collapsed. The internet your customers use isn't the one your website was built for. Here's the strategic and practical playbook for what a small business website actually needs to do now.

Micro-business owners are getting more sophisticated. They're moving from "throw money at the symptom" to "fix the underlying business." Here are the four signals I'm seeing in real time, and what they add up to.

Most micro-business owners haven't looked at their own website with fresh eyes in months. Meanwhile, it's been quietly underperforming. Here's a 30-minute audit you can do this afternoon, with five practical fixes most owners can implement themselves this week.

A few years ago my wife decided to take her equine massage practice seriously. The conversation that followed happened, naturally, at our kitchen table. What she built next is a case study in why niche wins, why teaching beats selling, and why some YouTube channels are better off un-monetised.