About Ollie
The website designer and optimisation specialist who's actually built businesses.
From boardroom to digital
I didn't come to website design from a design studio. I came to it from 25 years of running businesses.
I worked my way up from management to director and board level, scaling companies from startup to multi-million pound operations, including a private equity backed exit. I've set budgets and been held to them. I've hired, made payroll in tight months, sat across from investors, and carried the pressure that comes with a growth target when it's your name on the line.
Then I moved into digital and noticed something that bothered me. Most websites for established businesses are built by people who have never run one. They can talk fluently about fonts, frameworks and brand guidelines, but ask them what a lead is worth, how seasonality hits cash flow, or why the phone needs to ring in January, and you get a blank look.
That gap is exactly where I work. A website, done properly, covers the whole journey: making the right first impression, being found on Google, and turning visitors into enquiries. Design, search and conversion aren't three separate services to me. They're three parts of the same question. Is your website winning you work? When I make a design decision, it's not because it looks nice in a portfolio. It's because I've weighed it the way you would: what it costs, what it should return, and when.
Who I work for
I design websites for established businesses. Companies with real overheads, real reputations and owners who judge everything by one standard. Did it bring in work?
My home ground is construction and the trades, along with the manufacturers and B2B firms that supply them, and that's where my longest relationships and strongest results sit. A blinds installer getting ten times the local enquiries. A joinery firm that covered its outlay inside three months. A canopy manufacturer with £90k of new orders in its first year. But the same thinking now serves clinics and practitioners, hospitality and retail businesses, and professional and specialist firms, because the fundamentals don't change. Understand how your customers choose, design for that, and measure the result in enquiries.
That's my standard too. I don't report on impressions or hand over dashboards that need decoding. I report on enquiries, orders and jobs, because after 25 years of board meetings I know that's the only line anyone actually reads.
How I work
Every project follows the same path. I design the website around your business and your customers, build it fast and clean so it ranks from day one, launch it with everything Google needs in place, and then stay on to manage and improve it. Most of my clients keep me on for years, because a website is not a thing you finish. It's a thing you run.
I keep my client list deliberately small. You work directly with me, start to finish. No account managers, no juniors learning on your budget, no tickets. My rates are published on this site, there are no lock-in contracts, and if I don't believe a new website is the right place to invest yet, I'll tell you in the first conversation and save us both the time.
I'm a Squarespace Circle Gold Partner and a Semrush Approved Partner, which in plain English means the platform I build on and the data I work from are ones I'm recognised in, not just familiar with.
Outside of client projects
I live in Great Malvern, Worcestershire, at the foot of the hills, with my wife Jess, two small dogs with big opinions, and a cat who runs the place. When I'm not working you'll find me cooking for too many people, digging into film and history, or planning the next trip. I also provide volunteer digital support for a local charity, because a quarter of a century in business teaches you that the good stuff is worth giving back.
Thinking about a new website?
Start a conversation. I'll look at your current website and your Google visibility before we speak, so you'll get genuinely useful observations whether we work together or not. No pitch, no pressure.